WeVote
Log In

Bill

Bill

LB 1078

Adopt the Fair Online Pricing Act

109th Legislature (2025-2026) Introduced by Danielle Conrad and 1 co-sponsor

Nebraska bill regulates online pricing practices to protect consumers from discriminatory or deceptive pricing; scheduled for committee hearing February 10, 2026.

Notice of hearing for February 10, 2026
0
WeVote Research Nonpartisan
Bill Summary · LB 1078

Legislative bill overview

LB 1078, the Fair Online Pricing Act, is a Nebraska bill introduced in January 2026 that appears designed to regulate pricing practices in online commerce. The bill has been referred to the Banking, Commerce and Insurance Committee and is scheduled for a hearing on February 10, 2026. The specific provisions are not detailed in the available information, though a floor amendment (FA737) has already been filed.

Why is this important

Online pricing practices—including dynamic pricing, surge pricing, and personalized pricing—affect consumer costs for goods and services. Legislation in this area could establish baseline protections for consumers while potentially impacting how businesses operate e-commerce platforms and set prices in real time.

Potential points of contention

  • Definition and scope: What pricing practices would be regulated (dynamic pricing, geolocation-based pricing, personalized pricing based on user data, etc.) and which industries would be affected
  • Business impact vs. consumer protection: Tension between allowing market flexibility and innovation in pricing algorithms versus preventing discriminatory or deceptive practices
  • Enforcement and compliance: Who enforces violations, what penalties apply, and whether compliance costs disproportionately burden small online retailers versus large platforms

Compiled from official sources — confirm details with the bill’s official record.

Sign in to ask a question.